Which half of your marketing is REALLY working?
Which half of your marketing REALLY works?
Monday, July 30
Noon-1 PM Central time
FREE webinar with the following benefits
- The live webinar with the opportunity to ask questions
- A free download of the webinar for later reference
- The opportunity to win the latest edition of John Jantsch’s best-selling book Duct Tape Marketing
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker (1838-1922), retail entrepreneur
No business succeeds without great marketing. We must gather the right potential customers, keep their interest warm as they learn about the value we provide, and close to convert them into paying customers. Our businesses will remain small or fail without a consistent stream of customers. Marketing is the gasoline that fuels our business success.
So why do so many marketing ideas fail?
Too many entrepreneurs look at marketing as doing things. They do not focus on why they are marketing or the results of their marketing efforts. They fall under the spell of the latest shiny object – social media, e-mail newsletters, the new person selling a “can’t miss” advertising campaign – without understanding what the end goal of their marketing is.
Great marketing focuses on how to achieve specific results.In order to know which half of your marketing is working, you must know WHAT to achieve and HOW you will achieve it. Your plan must clearly identify the objective you want to achieve, when you want to achieve them, and the action steps to achieve your goals.