Podcast: Play in new window | Download
Welcome to the whiteboard for Session #28 of Making Business Happen Radio! This is the show to help you become more profitable, productive, and prepared to grow your business. You can leave feedback for the show by leaving an e-mail at feedback@whiteboardbusiness.com or by using the voice mail widget on the side of this page to record your message.
Why Content Marketing Matters
Content marketing is a key part of any great marketing business game plan. John Rizzo and Vito Santoro, the co-authors of Niche Dominance (Affiliate link), join me at the whiteboard to talk about how to use content to make your business happen.
John S. Rizzo has over six years of experience assisting local business owners with their online marketing. As a college senior he started his first venture and worked with The Network for Teaching Entrepreneurship’s (NFTE). Mr. Rizzo spent the following three years as a consultant for Amazon.com’s publishing group, where he counseled hundreds of publishers and authors on how to effectively leverage digital marketing strategies.
He is currently a Managing Partner with Globe On-Demand, LLC, an Internet technology company that provides online technical and marketing solutions for small and local businesses.
V. Michael Santoro has over 10 years of skill in the digital marketing field. Prior experience includes international senior marketing positions in high tech and national marketing positions in the medical device industry.
He has a Masters Degree from Central Connecticut State University and an undergraduate from the University of New Haven. Additionally, Mr. Santoro was an Adjunct Professor with the Computer Science Department of Western Connecticut State University.
V. Michael Santoro is also an established nonfiction author, as well as an award winning fiction author.
He is currently a Managing Partner with Globe On-Demand, LLC, an Internet technology company that provides online technical and marketing solutions for small and local businesses.
Here are the topics John, Vito, and I discuss in this session
- In your experience, what are the 2-3 most common mistakes made by marketers looking to maximize their digital strategy?
- Early in your book, you discuss how good marketing will “allow customers to buy”? How does that change the mindset of today’s marketers in a very challenging and competitive economy?
- You make a distinction in the book regarding local and “virtual” businesses for targeted traffic. Can you provide a specific example of traffic for each type of business and how their marketing would change?
- What is the biggest misconception regarding content marketing and search engine rankings? How do marketers address that misconception?
- Keywords are so important in today’s marketing. What are 1-2 little known facts we should know to make our marketing more effective?
- You stress “call to action” in a separate chapter within the book. What are the components to a great call to action?
- Many of use user reviews on sites like Amazon and Yelp to help us make purchasing decisions. How have these sites changed the game for local business marketing?
- How difficult is it to neutralize the impact of a negative user review? What are some tips to help us if we are in that situation?
- Why is social media better for brand building and not as successful with direct marketing?
- How do you prepare your game plan for social media given the variety of channels and opportunities out there?
If you are looking for a speaker to make your next event happen, please check out my speaking page for topics, videos, and testimonials. Now go out and make your business happen!
Pingback: How You Can Use Kindle to Generate Free Business Leads — Business coach, trainer, and designer. Helping you make your business happen! Whiteboard Business Partners