Four key words for your business planning – MBHP026 (Podcast)

by Dallon Christensen


This is the podcast to help you become more profitable, productive, and prepared to grow your business. I’m Dallon Christensen, your host and the founder of Whiteboard Business Partners. If you have feedback for the show, leave a voice mail from the home page of Whiteboard Business Partners. You can click on the right-hand side of the page and your voice mail will come to me via MP3.

This show is brought to you by Cliff Ravenscraft’s Podcasting A to Z course. I took Cliff’s course in the spring of 2011, and it was the driving force for me to do Making Business Happen Radio the right way. If you are serious about making podcasting a major part of your marketing, this is the course to take. Visit and use the promotional code “whiteboard” when you register to receive a $100 discount.

Why the Playbook is important

  • An introduction to the idea of the Playbook
    • American football teams have a book full of plays to help achieve their objectives
    • Some plays involve running the football by the quarterback handing the ball off to a running back
    • Other plays involve the quarterback throwing the football down the field
    • Defenses also have a playbook
    • The goal of a playbook is to have a variety of different ways to succeed
      • Football coaches plan and prepare to pick the right plays to succeed
      • However, some plays work and some do not work
    • You need a playbook in business as well
      • You will try a variety of different things
      • Some, if not most, will fail (Dan Benjamin talks a lot about this on his Quit podcast on 5 by 5)
      • Too many entrepreneurs
  • The key words of the Whiteboard Business Playbook
    • Purpose
      • Mission and vision
      • You have to start with “Why” when considering your purpose
      • These work as your idea filter
      • You simply will not succeed at an idea where you have no passion or drive
    • Gameplan
      • Identify what you want to achieve
      • Determine how you want to achieve these objectives
      • It does take some time
      • Make sure you keep a list of “someday/maybe” ideas like David Allen advocates in “Getting Things Done” (affiliate link)
    • Results
      • You need clear, measurable results to know if you are hitting the target
      • This is what the scoreboard does in a sporting event
      • Teams make adjustments based on scores and statistics
    • Acceleration
      • Starting as a freelancer is a great start for many and a livelihood for some
      • However, freelancing is still trading dollars for time
      • To build a business, you have to create ways to build more than just your “dollars for time model”
      • You need to find ways to build more than just one-time, project-based work


Don’t miss an episode of the show by subscribing via iTunes, your favorite iOS podcast app, Stitcher Radio, or the BlackBerry Podcast Store. You can also get podcast episodes in your e-mail inbox along with a bi-weekly newsletter of key business events and commentary by subscribing to my newsletter. On Session #27, I’ll review my two latest purchases – a MacBook Air and an iPad Mini. Until next time, I’m Dallon Christensen. Now go out and make your business happen!

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