At the Whiteboard – The worst strategy you can have

by Dallon Christensen

In this episode of At the Whiteboard, I share the worst business strategy you can follow in your business. Too many of us resort to throwing things against the wall and seeing what sticks, and that wastes time and money. On July 30, AJ Perisho from Better Business Growth Faster joins me to explain how a marketing plan helps you avoid throwing things against the wall to see what sticks. This free webinar will help you identify the steps you must take to build a marketing strategy that gets results.

You might like these posts, too:

  1. Why referrals are your best friend
  2. At the Whiteboard – Make Your Objectives and Strategy Work Together
  3. At the Whiteboard – Your Platform and Your Marketing
  4. Why your marketing isn’t working
  5. Marketing Strategy and Tactics – MHBP002 (Podcast)

Tagged as: business model, business planning, duct tape marketing, entrepreneurship, marketing

  • Barrett Young

    Couldn’t a pursuit of maximum return (efficiency) keep us from innovation though? Isn’t it the inefficient and deliberate wasting of time in creating, designing, and failing the very thing that gives probability of producing a higher return and keeping our business from looking just like everyone else’s? Are you saying that marketing is already a closed book, and we should only go for efficiency?

    • http://www.whiteboardbusiness.com/ Dallon Christensen

      You do raise a good point, Barrett. Here’s the key distinction. Too many people just try marketing tactics without any idea why they are using them or what they want to achieve. Simply saying “I’m going to use Facebook” is not a strategy. Saying this IS a good approach: “I want to increase my sales leads by 20% in the next three months. My target market is 16-24 year olds who want a fun way to communicate with others. I know these people spend a lot of time on Facebook. I need to increase my presence on Facebook.”

      The big difference here is that you can innovate within a framework of what you want to achieve and how you want to achieve it. We have to test and try things, but go into the testing with a plan of what you want to see. There’s the big difference.

      I hope that makes sense. I’m all about innovation and creativity. I just want to set some boundaries so I know if I’m on the right track.

      • http://twitter.com/cp_eh Barrett Young

        Yeah. that makes sense. Set some kind of indicator, so you know when you’re on track.

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