Welcome to Session #32 of Making Business Happen Radio! This is the podcast to help you build your business playbook. This episode is brought to you by the Whiteboard CMA Review. If you are looking to pass the Certified Management Accountant exam, the Whiteboard CMA Review gives you an innovative live-instruction webinar course or an on-demand course viewable from any Internet-enabled device. If you enjoy the show, please leave a review on iTunes. Check out my speaking page for topics and testimonials about how I can teach your audience how to build their business playbooks!
My guest on Session #32 is Emilie Wapnick from Puttylike.com and the Puttytribe. Emilie has a fascinating life story with tremendous variety in her entrepreneurial journey. Emilie is a musician, law school graduate, web designer, and community leader who has been featured on podcasts such as Internet Business Mastery. Emilie has gone against the convention wisdom that you must specialize in a very focused niche to become a successful entrepreneur!
Emilie and I discuss the following topics in this interview
- Define the term “multipotentialite”.
- How did you understand you weren’t just “cut out” for a vertical/traditional career path?
- Why does our culture and educational system try to force us into such specialized roles? How can we make ourselves break free of that constraint?
- How does multipotentiality thinking help those struggling to find their purpose in business? What advice can you give them?
- How can people find “multipotential” business ideas when then have usually received training (college or job-related) in a specific field or technical specialty?
- We hear so much in business about defining a niche and marketing to a very specialized or narrow audience. How does multipotentialite thinking complement that long-held view?
- How does a multipotentialite avoid being overwhelmed with so many ideas?
- A recent Inc. magazine article by Jason Freedman (see resources below) talks about hiring athletes. How can companies use this advice to accelerate their companies?
- You talk a lot about lateral thinking. Many of our great entrepreneurs and leaders – Steve Jobs, Thomas Edison, and Winston Churchill to name three – were great lateral thinkers. How can we improve our lateral thinking?
- How do you structure your creativity so you not only generate great ideas, but you develop a specific game plan to accomplish your goals?
- When you start a project or a new year, what are some of the objectives or goals you set? How do you try to link these together.
- What’s one question you wish I would have asked during this interview, and how would you answer it?
Resources discussed in Session #32
- Emilie’s interview on Internet Business Mastery Episode 174
- Emilie’s site – Puttylike and Puttytribe
- Renaissance Business book
- Jason Freedman – Hiring “athletes” in business (Inc. Magazine)