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I mentioned in a recent blog post about how I am pivoting and making changes to my content creation efforts. This shorter edition of Making Business Happen Radio outlines these changes.
Highlights of the changes to my strategy
- I am moving my content creation to a single website – For the past four months, I’ve run two distinct websites. I am moving my content to one site, www.dallonc.com. At the current time, dallonc.com points you to the Whiteboard Business site. This will change in the coming weeks. As I make this change, I will ensure everyone subscribed to RSS feeds keep getting content through my new site.
- Making Business Happen Radio will go through a branding change – I have several interviews under the Making Business Happen name. Once I exhaust those interviews, I will rebrand Making Business Happen Radio. I will keep you informed of when the change occurs.
- I will focus my writing on more specific themes each month – John Jantsch emphasizes finding a specific theme or overarching topic to center your content each month. I will do this with my own content.
- As I start the new website, my content will be less frequent than on this site – I have recently started a new position as director of finance for a local company, and I am also developing an exciting new review course for the Certified Management Accountant (CMA) exam. Between the time I published this podcast in late March and the time I complete the review course later in 2013, I will publish content two to three times per week. After I have completed the course, i will increase my content frequency.
What will not change
- I will cover the same types of content – I will continue to write about creating your success playbook and topics related to the CMA exam. I will not change the overall topics about which I write, but I will change how I focus that content.
- I will continue to produce two podcasts – I will continue to produce the new version of Making Business Happen Radio on a weekly basis. I will produce my CMA Spotlight podcast on a bi-weekly basis.
Thank you for your patience as I’ve worked my way through my new content creation strategy. Between rethinking how I produce content and my new duties, I have not updated my content as I have normally done.
If you are interested in having me speak at your next event, visit my speaking page.
Sometimes in life, you have to know when to make the right pivot.
photo credit: selva via photopin cc
For nearly a year, I have run Whiteboard Business Partners. I have had some significant success, but I have also known the type of company I’ve wanted to work with. I found that company in Evolution Power Tools, and I start tomorrow as their director of finance and accounting. Evolution is giving me the opportunity to work for the type of company my dad has worked for over the last 30 years. I am extremely excited about this opportunity and am looking forward to building a great company with the rest of the team. [click to continue…]
In last week’s post, I highlighted three reasons why Marissa Meyer’s decision to ban full-time telecommuting was a proper decision for Yahoo’s future. This week, I will focus on why this decision was wrong. The lesson of this situation is to understand the key issues facing a critical decision affecting many employees and how your business can learn from this situation to grow and thrive.
What Marissa Mayer did wrong
- Mayer is absolutely wrong that face-to-face interaction is the only way to make innovation work – Over the last eight months, I have participated in dozens of Go to Meeting video conferences, Skype phone calls, and Google Hangouts. While these conferences may not completely replace the physical aspect of face to face meetings, they provide a suitable replacement to allow people around the world to interact. 37 Signals, a popular web-based application company, has nearly half of its workforce working remotely. In a recent interview on the 5by5 Quit podcast (warning – some strong language), company co-founder David Heinemeier Hansson emphasized his company’s collaborative culture with employees working around the globe. Today’s technology allows people to interact and share ideas well enough to not require direct, face-to-face interaction.
- Mayer’s “all or nothing” decision is perceived as out-of-touch and condescending – When you are a company leader, your actions are as important as your words. Mayer recently had a baby, and she brings the child to Yahoo with a caregiver. Meanwhile, the other Yahoo employees have no daycare options on site or the ability to do the same thing Mayer is doing. I have no problems with what Marissa Mayer is personally doing. However, her decision to ban remote working while bringing her child to work with a caregiver is easily perceived as hypocritical. Yahoo employees rightly should ask why does the CEO get this privilege while other employees do not. This is not a way to bolster morale with a team that is already stressed and nervous about the company’s future.
- Mayer refuses to acknowledge that some work actually requires focused activity – Like many of you, I have faced the distractions of today’s cubicle/office environment. The “Dilbert” comic strip is not that inaccurate. There are times when working in an open office or cubicle enviornment is counter-productive. People do need the ability to escape the office to complete work requiring focus and concentration.
The issues of telecommunting and work-life flexibility will not go away. Our society wears too many hats to neatly segregate life into various buckets. Marissa Mayer has started an important and healthy debate in our workplace. She just needs to execute the idea more effectively.
What are your thoughts on the telecommuting/remote work controversy? Share your comments below!
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Welcome to Session #36 of Making Business Happen Radio, the show to help you build your success playbook. I’m Dallon Christensen, your host. This is the podcast to help you become more profitable, productive, and prepared to grow your business.
This show is all about making entrepreneurship and marriage work. My guests are Brad Feld and Amy Batchelor. Brad and Amy live in Boulder, Colorado and are serial entrepreneurs as well as husband and wife. They have written the book “Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur” (affiliate link). Brad is a board member of many companies and successful angel investor. This interview is all about how you can make a relationship work while running a business.
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